Tuesday 15 May 2012

What to wear - as a Premier League Champion

20 years of the Premier League. 5 winners. 4 brands.



The Premier League has evolved and improved year on year since it's inception in 1992-3.  The teams have got bigger and better as has their stadia.  The worldwide appeal of the English game has made it the most watched league in the world and television companies and sponsors all want a part of it.  Manchester City's win this weekend in unbelievably dramatic fashion made them only the 5th club to win the title joining Manchester United, Blackburn, Arsenal and Chelsea in this elite group.


During Sunday's final moments I noticed that Manchester City were wearing the decided brand of Champions in Premier League history, Umbro.  Although Umbro may not be seen as the biggest of football brands or kit suppliers these days with the emergence of Nike and Adidas in the Premier League era, it is still the most 'successful' in terms of teams wearing their kits and winning the league... 


Umbro was the biggest kit supplier to Premier League teams during the 1992-3 season with half of the teams wearing their distinctive logo,  11 of the 22 were Umbro.  Some of the other brands that were making kits that season will be a real blast from the past to some, and unheard of to others. He's a list of who else supplied kits during the first Premier League season


Umbro - 11
Admiral - 4
Adidas - 2
Ribero - 3 (Crystal Palace changed from *Bukta to Ribero in December)
*Bukta -1
Brooks -1
Asics -1
Nike - 0


The first Premier League winners were Manchester United and they wore Umbro, in fact Umbro and Manchester United won 4 out of the first 5 Premier League titles with Asics and Blackburn picking up the 1994-5 title.  All of these first 5 titles were won by Scottish managers (x4 for Alex Ferguson and x1 for Kenny Dalglish).  It wasn't until 1997-8 that a team managed by another nationality other than Scotland won the title, that man was of course Arsene Wenger as he lead his Arsenal team to the title sporting their Nike kits.
Between 1998-2001 United again dominated the league, winning 3 consecutive titles (the first team to do so in Premier League history) and again, they did it all wearing Umbro.  The 2001-2 season saw Arsenal win the league the last day of the season at Old Trafford to pip United and clinch their League and Cup double, again another win for Nike.  Nike signed a huge multi-million pound deal with Manchester United to replace Arsenal and that was good business for them as Manchester United won the title the following year 2002-3. Arsenal and Nike were back at it winning the 2003-4 title with their "invincible's".
2004-5 saw the arrival of 'the special one' Jose Mourinho in England and he swiftly lead Chelsea, wearing Umbro, to the back-to-back titles (2004/5 - 2005/6).
Nike had a hat-trick of titles with United following Chelsea's brief domination, before coming back on the scene in 2009-10 wearing Adidas kits (picking up the German brands first Premier League title) and the first Italian to win it, with Carlo Ancelotti doing a super job in his first season.
2010-11 Manchester reclaimed the title for their 12th in the past 20 years and again did it wearing Nike.


Umbro have come back into the fold for the first time in 6 years with Manchester City's triumph, to claim their 10th league title, compared to 8 for Nike, and 1 a piece for Adidas and Asics.  Had Umbro kept hold of the Manchester United contract they would have been sitting on 15 wins.  Instead they have slowly lost teams to their rivals, although maintaining the England National team's manufacturing rights.
20 years ago Umbro had half the league wearing their gear as they dominated the English game, now due to the emergence of other brands and their superior financial clout Umbro are down to 3 teams, the Champions Manchester City, the relegated Blackburn Rovers and the mid table Sunderland.


There's been some crazy shirt designs and kits during the 20 years of the Premiership, some iconic, like the Umbro collar that Cantona so famously flicked up or the grey shirt Sir Alex did away with at half time away at Southampton.  Hopefully we can continue to see more good, bad and ugly kits in the future, and maybe we'll see Nike finally over take Umbro as the kit supplier of England's Champions, but if Umbro manage to hold onto Manchester City though, there could be a few more titles coming their way.


Table of League winners with kit makers.

  • 1992/3 Manchester United - Umbro
  • 1993/4 Manchester United - Umbro
  • 1994/5 Blackburn Rovers - Asics
  • 1995/6 Manchester United - Umbro
  • 1996/7 Manchester United - Umbro
  • 1997/8 Arsenal - Nike
  • 1998/9 Manchester United - Umbro
  • 1999/2000 Manchester United - Umbro
  • 2000/1 Manchester United - Umbro
  • 2001/2 Arsenal - Nike
  • 2002/3 Manchester United - Nike
  • 2003/4 Arsenal - Nike
  • 2004/5 Chelsea - Umbro
  • 2005/6 Chelsea - Umbro
  • 2006/7 Manchester United - Nike
  • 2007/8 Manchester United - Nike
  • 2008/9 Manchester United - Nike
  • 2009/10 Chelsea - Adidas
  • 2010/11 Manchester United - Nike
  • 2011/12 Manchester City - Umbro
Totals
Umbro =10
Nike =8
Asics =1
Adidas =1

I couldn't finish the list without a quick mention of 2 new brands who will be working with Premiership teams next year, two American companies will take over Liverpool and Tottenham Hotspur.  Warrior will make Liverpool's kit (as well as Lacrosse equipment Stateside) as they move away from Adidas and rising power Under Armour will make Spurs kit as they move away from Puma.  There's been some random and classic brands making kits throughout the Premiership years, here's some you might be surprised by...

Brooks, Lotto, Kappa, Le Coq Sportif, Canterbury, MiFit, Burrda, Errea, Vandanel, Macron, Fox Leisure, Clubhouse, Pony, Nutmeg, Loki, Avec, Reebok, Mitre, Uhlsport, Fila, CCFC Garments, Saints, Diadora, Joma, Xara, Hummel, Lonsdale, Airness, Jako, JJB, Champion and even no manufacturer for some...WBA 2002/3.

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